The front part was painted black, the rest – white. The geometric shape made them unusual, so all the glyphs looked like shapes. ![]() The developers translated the letters into a 3D format to make the logo original. They served as borders for the name, as they were located at the top and bottom of the word “Lowe’s.” And its designers slightly reduced in height, so it seemed slightly flattened. ![]() Two long stripes were added to the emblem, which crossed the rectangle horizontally. It was straightened and placed diagonally, making it look like a parallelogram. The bevels at the ends of the letters were removed, and they became even and smooth. Therefore, it occupied the entire space of the black rectangle. 1956 – 1957Īfter the modernization, Lowe’s logo was even larger: it consisted only of the name, which increased by half. In addition, the name was underlined by a wide line with oval ends. The designers have regrouped them by collecting the words “Lowe’s” at the end and placing them on top of each other. The boldness of the letters in the name of the network stores remained, but the location of the inscriptions was changed. The same one appeared on the bottom fragment “L.” The glyphs were very bold. For example, “E” received diagonal cuts at the ends. Moreover, the designers have significantly worked on the letters, adding originality to them. It consisted of a large title, around which there was a ribbon with various inscriptions. June – November 1955Īfter a series of transformations, Lowe’s stores have a radically different emblem. The black and white palette made the symbol as distinct as possible. The font was used simple – even chopped and capitalized. Detailed data was located on a horizontally elongated rectangle, and the inscription was made in geometric glyphs with a wide breakdown. And also – to make the brand memorable so that it is easily recognized among other stores. The logo was completely informational because, in this way, it was possible to convey all important information to customers quickly and intelligibly. Bold signs testified to the desire of the network to become a replacement against the background of competitors, to stand out and show the breadth of the assortment. The emblem contained a single-line horizontal inscription. Its head office is located in Mooresville. It appeared in 1946 and served about 14 million customers weekly. This is a trading company from the United States, which owns a chain of stores of the same name that sells repair and household goods. The logo remained textual for a long time until it was combined with the silhouette of the building where the first outlet was located. But before such an inscription appeared above the entrance on the sign. His surname served as the name, and it, in turn, became the basis for the logo. The visual identity of Lowe’s stores was originally associated with their founder, Lucius Smith Lowe, whose business was later continued by descendants. The first retail outlet outside the country appeared in Hamilton (Ontario, Canada). After the sudden death of Buchan, his team renamed the company, bringing it to the international market under the current name Lowe’s Companies Inc. And his partner Jim Lowe spun off and created his own grocery retail chain called Lowes Foods.īy early 1955, the building materials firm had rapidly expanded to include several neighboring cities, for which it needed a catchy personal identity badge to identify its six stores. He incorporated the company as Lowe’s North Wilkesboro Hardware. In 1952, Carl Buchan became the sole owner of construction outlets. As a result, the emblem, which served mainly as a sign, became known outside the hometown. The business really took off, so in 1949 the owners acquired a second store in Sparta, the same state. ![]() Until that time, he sold dry goods, groceries, snuff and horseshoe nails. After graduation, Buchan foresaw a sharp rise in demand for building materials and equipment, so he changed the specialization of the store. It was his brother-in-law who contributed to the flourishing of the commercial enterprise, since the events took place in 1943, during the Second World War. He took the share of Carl Buchan, the sister’s husband. After the death of the first owner, the outlet passed to his daughter Jim Lowe Ruth Buchan, but she immediately sold the inheritance to her brother Jim Lowe. The very first store appeared in North Wilkesboro, North Carolina and was called North Wilkesboro Hardware. The founder of the company is Lucius Smith Lowe, who named it after himself. The firm has extensive sales networks in the United States and Canada, which are operated from Mooresville, North Carolina. She specializes in building materials, home appliances and all things home, second only to rival brand The Home Depot.
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